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Whether it is about sales,
marketing or doing your
break-even analysis the
article is like learning to
build a stronger, more
viable business ...right
from your office or home.

Here are the "Five Things
to Do to Build your
Business" from last week's
newsletter.

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Monday morning.
Monday, February 22
Find a way to build a recurring payment plan around your business. If you have a one-time purchase of
your product, what could you offer to your clients to have them come back more often?

Could you do a tune-up or re-evaluate or re-design once a year? Rather than waiting for them to call or
come in... offer them a reminder and a monthly enticement to come back in.

Offer your clients/customers a discount to bill them monthly, quarterly or yearly. Up to 50%  (sometimes
more) of your clients will take this option...  what would that add to your bottom line?

Tuesday, February 23
Make a list of all the new contacts you made last week. Call or email them to learn what each is looking
for in a referral. Review your database of existing contacts. Match up any referral opportunities you may
discover.

Call or email your new contacts with the referrals.

Wednesday, February 24
Commit to increasing  your sales for the next five business days. Make your "wish list" and contact the
people on your list who can help you reach your goals.

Set aside two hours every day this week to dedicate to sales activities. Follow up.

Thursday, February 25
Forecast your cash flow. It sounds boring and difficult, but it does not have to be. Keep it simple. Look at
your next three months projected income or revenue, then just lay next to it all the expenditures you
need to keep the business running.

The difference is your cash flow. You must do this to avoid surprises. Most businesses that fail hit the
brick wall because they fail to understand and manage their cash flow.

Friday, February 26
Implement a referral program. "Reward" clients/customers by providing gifts, perks, etc. that are
"earned" according to the amount of referrals they send to you.

"Rewards" could be a gift card to a favorite restaurant, a gas card, etc., ...something of value to your
clients/customers.
You need Java to see this applet.
Sponsoring Success. Driving Dreams.