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Whether it is about sales,
marketing or doing your
break-even analysis the
article is like learning to
build a stronger, more
viable business ...right
from your office or home.
Here are the "Five Things
to Do to Build your
Business" from last week's
newsletter.
Join our email list (upper
right hand corner of the
page) to receive complete
issues of our newsletter
right into your INBOX every
Monday morning.
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Monday, June 28
Target your market. You are not all things to all people. Decide on your niche--narrow your focus and
broaden your appeal. Focus on your efforts on your target market. Learn them inside and out.
Tuesday, June 29
Mail or email marketing pieces, coupons, etc., to your A and B lists. Impose a deadline. Counteract one
of the biggest obstacles to closing a sale known to mankind: procrastination.
To overcome the natural human tendency to deliberate, postpone, and delay, it's often necessary to
inject a sense of urgency into your ads, sales presentations, and marketing messages.
Whether supplies are limited or prices are going up at the end of the month, some prospects need to
have a deadline or an incentive to motivate them to take action NOW!
Wednesday, June 30
Commit to increasing your sales for the next thirty days. How much do you want/need to increase your
sales to meet your sales goal this month?
Determine your goal. Create a plan of action for the next thirty days. Pursue your goal relentlessly.
Thursday, July 1
Review your Profitability vs. Revenue- While revenue is important, high revenue doesn't add value if
your expenses are just as high.
What can you do to create more profit? Possibly develop various streams of income.
What expenses could be reduced or eliminated? How can you operate more efficiently? Think profit. Think
cash flow.
Adjust your expenditures, modify your sales projections, etc., to make sure you are on the right track to
achieving your goals.
Friday, July 2
Select the top five people who helped your business the most in June. Select something each of them
would appreciate.
Take it to them (if geographically possible), in person and thank them for their help. Let her/him know
how she/he has impacted your business.
Target your market. You are not all things to all people. Decide on your niche--narrow your focus and
broaden your appeal. Focus on your efforts on your target market. Learn them inside and out.
Tuesday, June 29
Mail or email marketing pieces, coupons, etc., to your A and B lists. Impose a deadline. Counteract one
of the biggest obstacles to closing a sale known to mankind: procrastination.
To overcome the natural human tendency to deliberate, postpone, and delay, it's often necessary to
inject a sense of urgency into your ads, sales presentations, and marketing messages.
Whether supplies are limited or prices are going up at the end of the month, some prospects need to
have a deadline or an incentive to motivate them to take action NOW!
Wednesday, June 30
Commit to increasing your sales for the next thirty days. How much do you want/need to increase your
sales to meet your sales goal this month?
Determine your goal. Create a plan of action for the next thirty days. Pursue your goal relentlessly.
Thursday, July 1
Review your Profitability vs. Revenue- While revenue is important, high revenue doesn't add value if
your expenses are just as high.
What can you do to create more profit? Possibly develop various streams of income.
What expenses could be reduced or eliminated? How can you operate more efficiently? Think profit. Think
cash flow.
Adjust your expenditures, modify your sales projections, etc., to make sure you are on the right track to
achieving your goals.
Friday, July 2
Select the top five people who helped your business the most in June. Select something each of them
would appreciate.
Take it to them (if geographically possible), in person and thank them for their help. Let her/him know
how she/he has impacted your business.
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